Where Do We Even Begin With SEO For A Startup?

When you are new to SEO, it's difficult to know where to even begin. In this Ask An SEO, Mindy Weinstein helps a startup with first steps.

Advice Every Online Business Owner Should’ve Heard Before Starting SEO

SEO’s great, but before you really invest a lot into it, there’s something you should know. Today I’m going to break up advice every online business owner should hear before starting SEO. Look, SEO’s long-term. You need other traffic sources to make money before you succeed with SEO.

RESOURCES & LINKS:
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CodeCanyon: https://codecanyon.net/
Ubersuggest: https://neilpatel.com/ubersuggest/
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Now, let’s go over what you need to generate sales now, which will make you cash so you can then take that cash and invest in SEO. It doesn’t mean that you shouldn’t start doing SEO right now because in the future, is one of the highest ROI marketing channels out there. But still you need to start doing stuff right now to generate those sales because you can’t wait six months, or a year, or two years depending on the keywords you’re going after to really get the results.

First, you need to learn how to convert visitors into buyers. If you can’t convert visitors into buyers, then it doesn’t matter how much traffic you get. And if you can’t get your conversion rate high enough, the economics won’t work out, especially with paid advertising because the costs are continually rising, especially after COVID.

You don’t really need a billion dollars for engineering when you’re a startup, but you do need it to scale your sales and marketing. And you need to have a conversion funnel with upsells and downsells. That’s how you get the most out of your revenue. The upsells and downsells, the key with that is speed and automation. And as long as you’re producing results, people gladly take you off those upsells and downsells.

Second thing that you need to know. Search engines give older websites more authority and more placement. Now there’s no guarantee that if you’re older website, you have more authority in your website because you could be a brand new hot website that every wants a link to it talk about, but that’s usually not the case.

Typically the older sites have much more authority. And no matter how much money you have, you can’t easily buy that age. You just have to be patient. And that’s the thing with SEO. It is super effective. The ROI is massive and that’s why we have one of the fastest 500 growing companies according to “E Magazine”, because SEO works for customers and our results are proven.

Third don’t take short-term gains for long-term losses.So doing what’s best for your customers wins in the long run.

Fourth, create a better mouse trap, as marketing is becoming too expensive. Look, I’m a marketer and I’m telling you, it’s just going to keep going up and up. So you’ve got to figure out a better mouse trap.

And you can do some things that are very similar to sites like CodeCanyon that can help you put tools on your website, which can help you get traffic and you’d give away stuff for free, and you can buy some of these tools for 10, 20, 30, $40. They’re not going to be as good as what Zillow did or what I did, but it’s a start. And then over time you can invest more money to making it better.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/zthU8pc3o0Q

#SEO #NeilPatel #DigitalMarketing

How I Started My SEO Agency

Breaking down how I started my own SEO agency STEP-BY-STEP.��➡️��

Get my SEO course $200 OFF by joining our Facebook Group https://bit.ly/34vpjBo. Learn more about the course at https://www.Paitacademy.com��

RESOURCES:

��Ryan Stewart YouTube: https://bit.ly/31xBjS2
��The Blueprint.Training: https://theblueprint.training/
��Fat Joe (Local SEO Article): https://fatjoe.com/local-seo/
��Backlinko YouTube: https://bit.ly/3kfBDfE
��MOZ Local: https://moz.com/free-seo-tools
��SEMRUSH Free SEO Certification: https://bit.ly/3kjC8Wd
��SEMRUSH Academy: https://bit.ly/3mbqGfC
��My SEO Course “SEO and Webflow”:https://www.paytonclarksmith.com/

SEO TOOLS:

⚙️SEMRush FREE Trial: https://bit.ly/3mefUFF
⚙️Google Analytics: https://analytics.google.com/analytics
⚙️Google Search Console: https://search.google.com/search-console
⚙️Keywords Everywhere: https://keywordseverywhere.com/

Is It Too Late to Start Doing SEO in 2023? (You May Not Like The Answer ��)

People say SEO is dead, but we all know that isn’t the case because it drives so much revenue. The real question is, is it too saturated? Today I’m going to break down if it’s too late to start doing SEO in 2022. You’re probably not going to like the answer.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
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The answer is yes and no, it is too late. And it is also not too late to start SEO and I’ll break down why I’m saying yes and no.

So the first part, why is it to late? Well, all the companies with billions of dollars in budget are already doing SEO and they’ve been doing it for a long time. We see the majority of the large corporations out there, so it makes it really competitive. And when you look at most niches, there are very dominated by really high authority websites. And you’re seeing that these bigger and bigger sites are taking up massive amounts of ranking, even if their site doesn’t focus on a specific niche.

A conversion funnel is a way or path that you guide people to get them to convert, a great example of conversion funnels that works is click funnels, it’s a software and they have examples of all the funnels out there that work for different industries. So check it out, it’ll at least give you ideas whether you use a product or not.

So from that aspect, SEO, saturate, it still works. It’s saturated. Now it doesn’t mean SEO doesn’t work. It just means you have to be patient and give it more time. It’s still one of the highest ROI channels out there.

The second thing is topic clusters really are the key strategy visas when it comes to content marketing. A great example of this is if I’m talking about SEO, I would break down everything related to SEO, from link building to on-page SEO, to Google core web vitals of page speed.

And even though page speed isn’t necessarily a keyword that you would assume should they test you, it is because it’s a factor within SEO. That’s what I mean by topic clusters, check out the beginner’s guide to SEO by Moz.

And if I were to do SEO today, I would start off with the keyword ideas report with an Ubersuggest. So if you go to Uber says typing a keyword related to your industry. And once you type a keyword to your industry, you’ll see this report. It’ll show you your traffic for that keyword, how many people search for it on mobile or desktop devices.

And then the left hand navigation, you’ll see this option called keyword ideas, click on that. And when you click on that, you’ll see this report of all these keywords from ones from Google suggest for related keywords or question related to keywords that you could potentially rank for that could be good.

Now remember how I said earlier that SEO is saturated and it’s more competitive. Well, if you’re logged into Ubersuggest, if not, just sign in, there’s this option that says keywords I can rank for that’s on this exact report. If you click that and you put in your domain, it’ll filter all the keyword ideas on that report and show you which ones are most relevant for you that are good fit that you can rank for.

Now, I want you to filter them based on the attack what’s relevant for your product or service that you’re selling, by doing that, you’re then focusing your SEO efforts on ones that are easy to rank for based on how new or old your site is, based on how many backlinks you already have, Ubersays, we’ll figure all that out for you and do the equation and come up with the right keywords that you should rank for, but you need to make sure you pick the ones that have the best opportunities.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/MoF_eXTIpgc

#SEO #NeilPatel #DigitalMarketing

Startup Growth with SEO (Secrets from SEO Expert)

In this video we look at how to grow your startup with SEO. We go through 10 proven strategies for Startup Growth with Search Engine Optimization.

The strategies are ready to use for any Startup to build traffic fast with methods that are faster than link building and no SEO experts needed. We look at how it is not a requirement to be an SEO expert in 2020 and how to own your brand on Google. We also cover how Google’s free tools can be used, how structure really matters when building content and white papers.

We look at several resources as well as SEO tools for Startups. The video is like a Google and SEO starter guide for Startup – a full startup kit for the business.

Joining Heini for this show is Staffan Ulmert who is a Digital Growth Expert and has built websites like Has it Leaked and Where you Watch that rely heavily on SEO traffic. He is a well respected expert in SEO and his work has been featured on the BBC, New York Times and the Washington Post.

#Startup #StartupGrowth #SEO

Resources for Startup Growth with SEO:

Fiverr Gig to Create Social Accounts: https://www.fiverr.com/donalddconnelly/create-social-and-multiple-web-2-blogs-accounts

Great White Paper Examples:
https://www.codingame.com/work/resources/codingame-2018-developer-survey/what-developers-want/
https://views.paperflite.com/collections/5b9b895cc9e77c0001bd1d1e/a/5b6be695c9e77c000152bcc9?type=1

Google Search Console:
https://search.google.com/search-console/welcome

Google Analytics:
https://analytics.google.com/analytics/web/

Google Trends:
https://trends.google.com/trends/

Guide to do structure:
https://yoast.com/text-structure-important-seo/

Example of great structure:
https://venngage.com/blog/white-paper-examples/

Example of talking about the competition::
https://ahrefs.com/blog/unique-features-ahrefs/

Google Question Hub:
https://questionhub.withgoogle.com/intl/en/

Staffan’s website:
https://valdemarweb.com/

Raw Startup Blog:
https://rawstartup.co/

Raw Startup T-shirt:
https://rawstartup.threadless.com/designs/raw-startup-t-shirt/mens/t-shirt/premium?color=heavy_metal